The Tavix brand.
Logos, colors, type, the Tuti mascot and approved descriptions, for anyone writing about Tavix or showing Tuti. Please use them as they are.
ZIP · logos, app icons, Tuti poses, brand guidelines
The logo.
The Tavix wordmark is TAVI followed by the X symbol, which has a small prism window at its centre. The symbol alone is the app icon. Use ink on light backgrounds and white on dark ones.
Wordmark, ink
SVG · for light backgrounds
Wordmark, white
SVG · for dark backgrounds
Symbol
SVG · currentColor
App icon
SVG · also PNG 512 / 180
App icon PNG: 512 px180 pxMaskable 512 px
Clear space
Keep at least x clear on every side, where x is half the height of the letters. The same goes for the symbol on its own.
Minimum size
The wordmark is never less than 12 px tall (46 px wide), and the symbol never less than 12 px. Where the wordmark would be smaller, use the symbol alone.
Please don’t
Don’t fill it with a gradient or the spectrum.
Don’t stretch or squash it.
Don’t rotate it.
Don’t put Tuti’s face in the symbol or fill its window.
Don’t use low-contrast colors.
Don’t add outlines, shadows or effects.
Don’t retype “Tavix” in a font.
Don’t separate the X or change the spacing.
Color.
Mostly ink and paper, with one accent color. Light mode is the default, and every color has a dark-mode value. Click a swatch to copy its hex code.
The prism spectrum
Our signature, used like light: a hairline under a heading or on a progress bar. Never a fill, never on text.
Semantic
How to use it
A 1–2 px hairline under a hero or on a progress bar.
A faint halo behind Tuti, one soft tint.
Meet Tuti.
Headlines stay solid ink, or white on dark.
Don’t: No gradient text
No rainbow words, glows or borders.
Don’t: No big gradient fills
Backgrounds, buttons and cards stay solid.
Typography.
We use Inter Tight for headlines, set with tight letter spacing, and Inter for body text and the interface.
Inter Tight
SemiBold 600 · −0.03 to −0.045 em
Say it once.
Tuti handles the rest.
Eyebrow · 15 px
Inter
Regular 400 · Medium 500
Lead · 21–24 px. Tuti replies to email, schedules meetings and books flights for you.
Body · 16–19 px, line height 1.5. It remembers your preferences, and you can see, edit or delete every memory.
Mono · ui-monospace, SF Mono, Menlo
Meet Tuti.
Tuti is a small white prism with faint facets, dot eyes and a small smile. Tap any pose to download it as a transparent PNG.
Do: One Tuti per section
Let it sit next to the content as a guide, with room to breathe.
Do: Use the provided poses
Pick the pose that matches the moment: travel for trips, shield for security.
Do: A gentle float, at most
3–4 px over six seconds, and none when people prefer reduced motion.
Don’t: Don’t stretch, recolor or outline it
Tuti is porcelain white, always.
Don’t: Don’t put text on it or cover UI
It never sits on top of buttons, forms or copy.
Don’t: Don’t make it plush or cartoonish
Keep it simple and soft, like the provided poses.
How we write.
Say what Tuti does, in plain words, the way you’d explain it to a friend. Use real tasks and talk to the reader as “you”. No buzzwords and no exclamation marks in headlines. Tavix is the company; Tuti is the agent that does the work.
Say what it does.
SayTuti reads your Gmail and drafts replies. You approve each one before it’s sent.
NotEffortlessly supercharge your inbox with AI.
Name the steps.
SayTuti writes the prompt for Claude Code, reviews the diff and sends you the pull request.
NotBugs in. Pull requests out.
Say what you approve.
SayTuti shows you the merchant and the amount. You approve with Face ID.
NotTuti handles all your money for you.
Warm, never cutesy.
SayDone. You’re on the 7:05 to SFO, seat 14C.
NotYay!! Tuti did it!!!
Descriptions you can use.
Approved text for articles, app listings and introductions. Tavix is in public beta.
Tagline
Say it once. Tuti handles the rest.
One-liner
Tuti is a personal AI agent from Tavix. It connects to your email, calendar, chats, code tools and devices, and does tasks for you: it replies to email, schedules meetings, books flights, pays with your approval and runs your coding agents. It also remembers your preferences.
Boilerplate
Tavix makes Tuti, a personal AI agent. Tuti connects to Gmail, Google Calendar, Slack, GitHub, WhatsApp, Telegram, Signal and your computer, and does tasks in them for you. It drafts and sends email, schedules meetings, books flights and pays with your approval. For coding, it runs your own Claude Code or Codex: it writes the prompt, reviews the work and sends you the pull request. Tuti remembers your preferences, and you can see, edit and delete every memory. It’s free to start, on the web and Android.
The press kit.
Logos, app icons, the Tuti poses as transparent PNGs, and the full brand guidelines.
Download press kitFor interviews and partnerships: contact details coming soon.